The angsty generation’s excuses not to vote are quickly flying out the window, as illustrated in a pretty brilliant partnership between Rock The Vote non-profit, PromoJam social platform, and Junk Food clothing.
RTV has essentially put a QR code on their “Rock The Vote” tees that, when scanned with a cell phone camera or barcode reader, takes the phone to the proper site to register to vote.
“We were able to create an eco-friendly, fashionable way to outfit out volunteers at festivals such as South by Southwest where they are already on the ground registering voters,” Chrissy Faesen,Vice President of Marketing at RTV, said in an interview.
When she explains it that way, it makes more sense, as initially we thought they were marketing the T-shirts to non-voters, who are exactly the ones who wouldn’t be so keen to wear such a thing. On volunteers, it’s kind of cool, although might bring about issues of personal space since the code is located under the chest area. They probably would have better suited their vision to put it on the arm or back.
Tags: Mobile, QR Codes, Rock The Vote