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Brand Activations: SCOPE Miami VIP Lounge
Banner photo via Paradigm Art
During Miami Art Week 2015, Create Blueprint positioned AVIV 613 Vodka as the exclusive vodka sponsor in the VIP lounge for SCOPE art fair. There were over 120 international exhibitors from 22 countries and 57 cities. The fair was situated right on the beach on the historic Ocean Drive- welcoming 45,000 visitors over the course of six days.
We worked jointly with SCOPE to team AVIV up with Italy’s favorite coffee, Lavazza, in the creation of a Vodka espresso drink that debuted during the fair and included an integrated digital campaign.