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Archive for the ‘Experiential Marketing’ Category

Gucci uses Myspace to promote Sync watch

Gucci uses Myspace to promote Sync watch

High-end fashion retailer, Gucci,
recently launched a campaign
through Myspace (yes, Myspace) to…

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Microsoft ad in Forbes features disposable wi-fi router

Microsoft ad in Forbes features disposable wi-fi router

Microsoft is pulling out all the
stops to promote its Office 365
software, and its recent ad in…

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Beer bottles go high-tech

Beer bottles go high-tech

Recently, the beer purveyors at
Heineken debuted a new interactive
"smart" beer bottle that responds…

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Nine West's latest online contest pairs fashion and philanthropy

Nine West's latest online contest pairs fashion and philanthropy

Now this is an interactive campaign
we can really get behind. Cute shoe
retailer, Nine West has launched a…

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Coca-Cola and American Idol team up to crowdsource Carly Rae Jepsen's new song

Coca-Cola and American Idol team up to crowdsource Carly Rae Jepsen's new song

This is good marketing at work,
people. Regardless of what opinions
you have of the beverage giant or…

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Blueprint heads to SXSW for the

Blueprint heads to SXSW for the "Show us your Corners" campaign

Last week we had the full SXSW
experience, and while we're fully
exhausted (and still recovering!),…

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UNICEF Tap Project turns Facebook into a massive water network

UNICEF Tap Project turns Facebook into a massive water network

Instead of "liking" that cat pic
that your college buddy posted, why
not do a little good? For World…

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App of the Week: MOB

App of the Week: MOB

This is quite a brilliant little
app! MOB is an "event sharing"
iPhone app that inspires,…

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