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Archive for the ‘Metrics’ Category

Social advertising: Is it the future of Madison Avenue?

Social advertising: Is it the future of Madison Avenue?

There's a small part of us that
wishes advertising would go back to
an age not unlike Mad Men, if only…

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Forbes disses the pageview, points to 'metrics that matter'

Forbes disses the pageview, points to 'metrics that matter'

Metrics might be on the more
daunting side of the digital
content business, but at the end of…

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