Branding & Website Design: Chris Karns
Create Blueprint recently consulted with DJ and producer Chris Karns on a rebrand and new website. After a decade of rocking the hard-to-pronounce moniker, DJ Vajra, the world-renowned record spinner opted to switch gears by going by his given name, Chris Karns. A DMC World Champion, Karns has worked extensively with names such as Yelawolf, Bun B., Kid Rock, Paul Wall, Bassnectar and Travis Barker.
Our branding process started out with hand-drawn and painted experimentation and went all the way to the final logo–a stoic, sporty icon that plays well for both music and lifestyle.
For Karns’ new website, we took a simple, clean approach as far as navigation and content, but added in some hand-painted and brand color-saturated background art to make it pop. The site is very social media-active, with twitter and Instagram feeding to each page on the site.