Brand Activations: AVIV Vodka x NYFW
Over New York Fashion Week, Create Blueprint partnered our clients at AVIV Vodka with a number of stylish, innovative events, placing the brand front and center with influential consumers and creatives from all corners of the fashion world. Here are a few of the highlights:
fashionXtech Cocktail Party
One of our favorite activations of the week was the fashionXtech Cocktail Party hosted by Project Runway and Brother at Times Square-based luxury boutique hotel, Sanctuary. A party to celebrate the innovative spirit of NYFW, this event was attended by influencers from fashion, tech and design industries such as Project Runway Allstars winner Anthony Ryan Auld, Nextpert President and entertainment correspondent Katlean de Monchy, models Bo Tjang and Ammalie Overbeck and many more. fashionXtech creatively highlighted and celebrated Brother’s fashion-specific technology, as featured on hit reality show, Project Runway. AVIV mixed up specialty cocktails including the Fashion Week Martini and AVIV Orchard.
Andre’s Closet Launch Party / Nolcha Fashion Week
Nolcha Fashion Week is a leading award-winning event held during NYFW, created for independent fashion designers to showcase their work for an international audience of press, retailers, stylists and industry influencers. Within the main event, Andre King hosted a private industry dinner to celebrate his Andre’s Closet accessories line. AVIV sponsored the table at the event, providing signature cocktails that included a pomegranate martini and AVIV Orchard.
Chic Sketch App Launch Party
Influencers from the fashion and design industries flocked to this technology-fueled soiree to celebrate the launch of illustration app Chic Sketch. The event featured DJs and artists live-sketching guests with the app. AVIV Vodka was the exclusive liquor sponsor of the event, which drew attendees such as style blogger Jinna Yang, entertainment journalist Chanel Omari and fashion illustrator Emily Brickel.
TRANOI NYC Launch Party
AVIV was the exclusive pour sponsor of this uber-chic event that celebrated the NYC launch of TRANOI, an international trade show. Hosted at the Hotel Americano in Chelsea, the event featured bottle service and music and included attendees and performances via DJs May Kwok and Mike Nouveau and musician Nancy Whang.
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