Brand Activations & Partnerships: AVIV Vodka | Vanity Projects
Our clients at AVIV Vodka partnered with NYC renowned nail art atelier and video art hub, Vanity Projects, on a closing party for Israeli artist Ofri Cnaani’s “The Sota Project”. Originally presented as a large-scale installation, Vanity Projects featured Cnaani’s corresponding short film — a multilayered piece that reenacts a controversial text from the Talmud. As the exclusive liquor, AVIV fit right in due to its Israeli roots. The film was screened on the wall for people to enjoy while they received complimentary manicures, and fortune-telling in projected visuals made from nail art accessories, courtesy of Cnaani as an interactive performance piece during the event.
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