Brand Activations: Gumball 3000 Miami 2 Ibiza Closing Party

Our global promotional plan for our client Corners4 recently landed our Creative Director, Joy Sela, in Ibiza, Spain for the final leg of Gumball 3000 and closing pool party celebration at Destino. Gumball 300o is an annual international motor rally, started in 1999 by British entrepreneur, skateboarder and race car driver Maximillion Cooper. As the extravagant event draws wealthy tastemakers from all over the world together to race high-end cars, it was a perfect place to connect sleek and minimal Corners4 to a discerning audience.

Like most things that inspire us, Gumball 3000 melds music, art and the love of fine, thrilling things into this celebration of contemporary race-car culture.  World-reknowned street artist Alec Monopoly was commissioned to create a stunning “art car” for auction estimated between 100K-200K and Bun B and Deadmau5 made several appearances at the epic VIP parties for exclusive performances.