Branding: Love Stitch

Create Blueprint worked with our design partner, Permanent Art & Design Group, on the task of developing a brand identity for a unique contemporary clothing line, Love Stitch. The identity created was to be applied in various applications from merchandising to print and digital marketing initiatives. We mixed beautiful editorial images that captured the ethereal, yet sophisticated clothing, with hand drawn illustrations. We also created a streamlined version of the logo mark.

To feature the handsewn, craft focus of the brand we developed a series of graphite pencil drawings, subtle in detail and softness, to grow along with the clothing line and brand itself. We proposed themes that capture an adventurous ethos, keeping the brand fresh, fun and unexpected. See the images below for a peek at the elements of the project.

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