The Making of We Mirror Series: Mirrors in the Streets Tel Aviv

In demonstration of the We Mirror pillar–part one of our Creative Director’s initiative, The Four Pillars –we hit the streets of Tel Aviv, Israel to establish the “Mirrors In the Streets” series with photographer, Tim Gibson. In Joy’s words, “This series is about mirroring love to the world and to our fellow human, no matter who they are. They could be a stranger, someone with different beliefs than us, or even our own self. The concept behind it is that love is our inherent state of being and it flows freely through us. So why not give that love to as many people as we can?”

With that philosophy in mind, we worked alongside Joy to document Muslim Arabs and Jewish Israelis mirroring love to one another. The outcome? A series of love reflections that perfectly demonstrate the power of this pillar. Check out the series here.

Creative Direction: Joy Sela

Photography, Cinematography: Tim Gibson
Film Production: Create Blueprint

Post Production: Common Space Studio


Tel Aviv edited