THE FOUR PILLARS | Case Study Upon Request

The Four Pillars | Case Study Upon Request

To dimensionalize the moving-image brand assets we created for our Creative Director’s initiative, The Four Pillars, we set out to Israel to capture a lifestyle driven supporting asset shoot with Tim Gibson at the helm of art direction and capturing the series through photography and editing.

Shot on location in the Negev- Ein Avdat and Sde Boker, Tel Aviv, The Dead Sea, and Ein Gedi, the diverse, desert landscapes of Israel offered up an abstract representation of The Four Pillars. Each image denotes a personal transformation that helps bring The Four Pillars theme of transformation to life. Head over to The Four Pillars to see the finished assets.

Creative Direction: Joy Sela

Photography & Art Direction: Tim Gibson
Film Production: Create Blueprint

Production Assistant: Dory Sela



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The Four Pillars Joy Sela Israel
The Four Pillars Joy Sela Israel

The Four Pillars Joy Sela Israel