The Making of We Mirror Series: Artists Mirror @ Milk & NeueHouse
To create more awareness around The Four Pillars, we devised an artist’s influencer campaign to take Joy’s We Mirror Series, “Artists Mirror” to the next level, jumpstarting community growth and spreading awareness through influencer seeding and partnerships.
Shot at Milk Studios New York and the NeueHouse content studio, the film series features various artists and creative thought leaders expressing how they mirror love through their work in support of Joy’s We Mirror pillar, Part I of The Four Pillars. For added value, we collaborated with prominent New York based photographer Andrew Boyle to create a series of artist portraits to accompany each interview clip.
Featured artists include: Hank Willis Thomas, Zoe Buckman, Jonathan Mannion, Hebru Brantley, Naturel, KISSEY, Jillionaire (Major Lazer), Jasmine Solano, Tigist Selam, Ms. Nix, Slick Woods, SGLD, Jamel Robinson, JiaJia Fei, Valentine Uhovski, Emily Havens, Lia Chavez, Nick Onken, Richie Shazam, Tania Debono/The Writing, Katy Diamond Hamer, Patricia Fox, Gideon Jacobs, Ira Chernova, Hadas Nikomarov, Antwaun Sargent, Ashley Owens, and MODE.
Peep the BTS photos and the compilation video below that launched the series. Stay tuned for the individual artists videos, hitting various press publications and JoySela.com in fall of 2017.
Special Thank You to Milk Studios, NeueHouse, AWAA & Andrew Boyle.
Creative Direction: Joy Sela
Portrait Photography: Andrew Boyle
Cinematography & Editing: Adam Volerich
Post-Production: Create Blueprint
Strategy, Editorial/Content Direction, & Partnerships: Jess Conatser/As We Are Agency [AWAA]
Artist & Influencer Outreach, & Partnerships: Create Blueprint
Image by Jess Conatser
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