Joy Sela, The Four Pllars Launch, We Mirror, Positive Disruption

We Mirror Launch Event @ TUMBLR

We helped our Creative Director, Joy Sela launch Part I of her initiative, The Four Pillars: We Mirror at Tumblr HQ in NYC. From strategy, ideation, and content + creative direction to partnerships and production we launched a 360 experiential event that not only engaged attendees in real-time, but also had them asking for more. Elements included:

We teamed up with As We Are Agency [AWAA] to devise partnerships with Tumblr, Milk Studios, and Stoli. We collaborated with Photographer Andrew Boyle whose artist portraits were projected on screens throughout the venue, Artist Anthony Hart conceptualized a human infinity mirror piece that added an interactive element for guests and reaffirmed the meaning behind We Mirror, and Artist KISSEY curated sounds that added up-beat vibes to the evening.

Finally, we held a video screening featuring a compilation of love reflections fromHank Willis Thomas, Zoe Buckman, Jonathan  Mannion, Hebru Brantley, Naturel, KISSEY, Jillionaire (Major Lazer), Jasmine Solano, Tigist Selam, Ms. Nix, Slick Woods, SGLD, Jamel Robinson, JiaJia Fei, Valentine Uhovski, Emily Havens, Lia Chavez, Nick Onken, Richie Shazam, Tania Debono/The Writing, Katy Diamond Hamer, Patricia Fox, Gideon Jacobs, Ira Chernova, Hadas Nikomarov, Antwaun Sargent, Ashley Owens, and MODE to showcase Joy Sela’s main creative asset for her We Mirror pillar.

Peruse event photos and the screened compilation video below. Check out our Creative Director’s personal blog post from her launch here.

Special thanks to Tumblr, Valentine Uhovski, Milk Studios, AWAA, & Stoli!


Event & Screening Credits:
Creative Direction: Joy Sela
Portrait Photography:Andrew Boyle
Featured Infinity Mirror Artwork: Anthony Hart 
Curated Playlist: KISSEY
Strategy, Editorial/Content Direction, & Partnerships: Jess Conatser / As We Are Agency [AWAA] 
Artist & Influencer Outreach: Create Blueprint
Cinematography & Editing: Adam Volerich
Cinematography & Photography:Tim Gibson
Post-Production: Create Blueprint & Common Space Studio
Sound Mix: Matthew Curry



Image by Jess Conatser


Image by Bryan Luna


Image by Bryan Luna


Image by Andrew Boyle


Image by Job Piston

now3Image by Alix Kram