Brand Activations: Project Cobalt
To celebrate the debut of Project Cobalt’s Sprint/Summer 2015 capsule collection, retail pop-up shop Reed Space hosted an event with AVIV Vodka as the exclusive liquor sponsor, courtesy of All Beuys Club. Project Cobalt is a collective that seeks out young entrepreneurs in film, fashion and technology and helps provide opportunities for them to execute their visions. The SS/15 collection included designs from up and comers Olu Alege and Edgar Garrido of Street Level Culture, Alexandra Kennedy, Samantha Giordano of Dolores Haze and Drew Villani. As the crowd sipped AVIV cocktails, Project Cobalt talked about the collection and renowned DJ Ms. Nix spun tunes to keep the crowd dancing into the evening.
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